AvAir’s new flagship headquarters is not the only way the 14-year old company is rising up.

Through the launch of their new brand, created by the marketing firm KODA, AvAir is also raising its corporate profile through dynamic marketing campaigns appearing for the first time in Airline Economics, the England-based international industry publication.

“Just as we’re investing in our company’s physical assets, we’re investing in our brand with intelligent marketing and bold campaigns that build momentum and engage customers earlier in meaningful conversations,” says AvAir President Mike Bianco.

According to David Schoenecker, Principal of KODA, the two-fold aim of the branding is to leverage AvAir’s tangible competitive benefits (best-in-industry pricing on over 5 million in-stock parts) while also positioning the company’s leadership role in offering a customer-driven approach.

“The aviation aftermarket is a dynamic industry,” begins Schoenecker, “and AvAir is a leader in not only understanding how these changes affect their clients but also in creating strategic solutions to help clients best handle their inventory needs—whether they want to buy, sell, lease, exchange or maximize their return on end-of-life assets.”