For the past 14 years, AvAir has quietly grown into a sleeping giant in the aviation aftermarket. In recognition of this growth, AvAir engaged KODA, a Phoenix-based strategic branding and marketing firm, to develop a new premium brand image that’s commensurate with their global growth.
“AvAir’s past president, now-CEO Bob Ellis, was a firm believer that our company would grow by listening to our customer, offering best-in-industry pricing and delivering what we promise. And that was sage advice,” begins new AvAir President Mike Bianco, “but, coming up through the ranks, I also know having a dynamic brand in the marketplace allows us to engage earlier in meaningful conversations with potential clients.”
Promoted to President in December of 2013, one of Bianco’s first goals was to position AvAir with the same high quality they have been delivering for over a decade.
“a dynamic brand in the marketplace allows us to engage earlier in meaningful conversations with potential clients.”
“Sure, we had an online presence and marketing materials, but they didn’t really speak to the values that grew our company, and are continuing to help us expand,” says Bianco. To accomplish that, he needed an agency with vision. After an extensive search, he invited KODA to be their marketing partner and lead the charge towards developing the new AvAir brand.
“Working with AvAir has been a delight and the work we’re developing for them is sure to create buzz in the aviation aftermarket industry,” begins David Schoenecker, Principal of KODA. “We’ve added the right amount of polish to an organization with an already stellar reputation. We are excited to see what lies ahead for AvAir, to say the least, and being the agency responsible for their brand’s transformation has been an honor.”
KODA’s first endeavor is a tall one, to launch the new AvAir brand and implement a marketing strategy in time for the Maintenance, Repair, and Overhaul (MRO) show April 8 through 10th at the Phoenix Convention Center.
“Quite honestly, what they’ve done is like magic. I don’t know how KODA did it. Everything they’ve delivered has been far beyond my expectations,” says Bianco. And for someone who has spent the last 14 years delivering the same to his own clients, this is saying a lot.